Squishmallows

Squishmallows have taken the plush toy market by storm, becoming the number one selling plush worldwide. These soft, squishy stuffed animals are beloved for their irresistibly plush texture and wide range of adorable characters.  Available in various sizes, from mini keychains to jumbo-sized versions, they appeal to both children and adults alike. The brand’s success is also fueled by its unique and diverse characters, often inspired by animals, fantasy creatures, and pop culture, making them highly collectible. The combination of cuteness, comfort, and collectibility has cemented Squishmallows as the top-selling plush toy brand.